YOUR
BRAND ARCHETYPE

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth "
- Jon Howard-Spink

Instructions: Imagine you could sit down for a brainstorming session with your brand. Imagine asking the following questions and what their first, reactive answer might be. Have fun, be swift, your first answer might just be the best one.

Let's discover the aligned tone & voice of your brand!

Which mantra would best define your brand?
The world is ripe for change.
Rich with Imagination.
Getting better by striving for the best.
Driven by desire.
Life is all about the little pleasures.
Here is something you’re sure to love.
In good hands, always.
Reaping the rewards of excellency.
Feel the rush of innovation!
We feel you, we’re here for you.
What else can you offer the world?
Horizons are just the beginning.

Correct!

Wrong!

As a brand, what qualities drive you?
Affection
Transformation
Independence
Humour
Connection
Wisdom
Optimism
Adventure
Courage
Ambition
Support
Originality

Correct!

Wrong!

What do you fear the most?
Accidentally sharing false information.
Losing the freedom to discover what the world has to offer.
Losing the creativity that leads to innovation.
Disconnecting from people & reality.
Living in conformity.
Having others think you are selfish and uncaring.
Losing sight of your guiding values & ethics.
Losing people’s love & affection.
Losing hope and having to give up.
Being boring or not sharing your energy.
Lacking influence and leadership authority.
Losing to your competition.

Correct!

Wrong!

What tone do you use to communicate with your tribe?
Factual
Aspirational
Provocative/Disruptive
Intuitive/Challenging
Practical
Motivational
Compassionate
Intimate/Personal
Innovative
Daring
Fun
Simple

Correct!

Wrong!

How do you currently, or plan to, stand out in your market?
Remaining strong and pushing through all the obstacles.
Influence through visibility.
Doing everything with unbridled passion.
Growing with the power of a community.
By constantly challenging the status quo.
Relying on a rigorous organizational system.
Keeping it simple.
Giving life to a dream or vision.
Thinking through challenges methodically, never rushing into decisions.
Showing true beauty through affection and vulnerability.
Living every day to its fullest potential.
Always seeing the opportunity on the horizon.

Correct!

Wrong!

As a brand, how would you describe your personality?
Optimistic & Pure
Approachable & Friendly
Analytical & Moderation
Bold & Ballsy
Motivational & Energizing
Passionate & Attractive
Imaginative & Vibrant
Challenging & Disruptive
Adventurous & Diverse
Inspired & Mystical
Joyful & Entertaining
Protective & Regulative

Correct!

Wrong!

What is your ultimate vision?
The freedom to be oneself.
Inspire others to be better.
Create the impossible or unimaginable.
To influence as many people as possible.
Building a new box to think outside of.
To build, gather, and support a community.
Always serve others.
Transform reality at its very core.
Showing the true beauty of oneself.
Finding true north.
Getting back to basics.
Live every day as though it were the last.

Correct!

Wrong!

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Disclaimer: Please DON'T make any changes to your branding until you consult your brand strategist. These archetypes are like subconscious "software" that make up who we are. We want to make sure that this is the best alignment for you. SO please, take this more than once if you need confirmation.
Also, DON’T get hung up on the Archetype name. Each archetype can be a leader in its own way despite how it is categorized. This is just a better way to resonate with your audience authentically.
Free Archetype Alignment Quiz

Your Brand Archetype is %%personality%%

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But you also align with %%personality%%

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You have just started to discover the best tone and voice for your brand. You have just scratched the surface of something big, and now have a generalization of what motivates your aligned brand and your audience. Reach out to us and let us align your Brand, Audience, & Message.

We'll be sending you our Archetype Alignment Booklet. So watch your inbox, as the gift will come very soon!

Let's Align Your Brand Together

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